A trusted advisory, thirteen years in the room
We built Merrow Consulting to be the advisory we wished we had as operators: small, senior and honest about what will and will not move the number. The person who scopes your engagement is the person in the room every week.
Start with usSince our founding, the practice has kept one habit above the rest: be useful before you bill. It is why so many of our fictional demo clients stay for years, and why referrals still bring us most of our work.
How we grew, one steady step at a time
The practice began
Two operators-turned-advisors opened a single-room office with three clients and one rule: be useful before you bill.
A second office
Steady referrals let us open a second location and bring finance and tax under one roof for our clients.
Ten advisors strong
We grew the bench to ten senior advisors, small enough to stay accountable and deep enough to cover the work.
A hundred clients
We crossed a hundred active engagements while keeping the same principals-first way of working.
Meet the advisory team
Elena Ford
Managing partner
Marcus Ainsley
Principal, planning
Nadia Okoye
Principal, advisory
Tobias Renn
Head of tax
What clients say
We had drifted for a year with no clear plan. Merrow cut through it in weeks, repriced our core offer and gave us a model our board finally reads.
The advisory retainer is the reason our leadership meetings end with decisions instead of homework. Calm, direct and always prepared.
They told us honestly the timing was wrong for a raise, then helped us fix the unit economics first. Rare to get that kind of straight talk.