Craft
When a brand is too clever for its own good
Wit is a tool, not the point. A note on the difference between a joke that earns attention and one that spends it.
Design, off center.
An independent brand and product studio building work worth a second look
Most brands are built not to get fired. We build the ones that get remembered.
Renata AlviFounder
What we're about
We are a small, independent studio that would rather make ten things we believe in than a hundred we do not. The people who pitch the work are the people who make it.
A brand is not a logo and a color. It is every decision a company makes, made legible. We work across the whole surface, from strategy to the last button, so the parts agree with each other.
Fourteen years in, the rule still holds: no idea leaves the studio unless someone can defend it out loud.
Learn moreOFF/AXIS
Ninety seconds inside the studio
Press play for the studio reel, sound on if the office allows
Watch
The studio reel
Selected work
Six recent brands, built end to end, no filler
Articles
Field notes on brand, craft and the business of taste
Process
Why we still start every project on paper
The screen is where ideas go to look finished before they are. Two weeks of pencils buys a year of confidence.
Opinion
Ask better questions, get a better brand
Most briefs answer the wrong question beautifully. The work of the first week is finding the right one to fail at.
Studio
Design for the second look, not the first glance
Anyone can win a glance. The brands that last reward the tenth look with a detail you did not notice on the first.
Our services
Strategy, identity, product and film, under one roof
Brand
- Identity systems
- Naming and voice
- Brand guidelines
Digital
- Web design
- Product UI
- Prototyping
Studio
- Art direction
- Motion and film
- Editorial and print
OFF/AXIS
Let's build something
Got a brand that deserves a second look? Tell us what you are building.