(01)
Started in 2019 so founders could hire the people doing the work instead of the people selling it.
110+
Campaigns run
About01 / 06
Marloway is an eleven-person studio built around three habits: write the thesis, buy against it, then read the result out loud. Founders hire us because the people planning are the people executing.
Since 2019 we have run growth work for software platforms, galleries and consumer labels. Different problems, one operating rhythm, and a document you can hold us to.
Founded2019
BasedLisbon, Portugal
FocusGrowth and performance
Our standard02 / 06
Work should read calm on the page and ruthless in the numbers
We started Marloway because too much of the trade optimises for output: more assets, more channels, more slides. The brands that compound do fewer things deliberately, and they can tell you what each one is for.
Thinking and making are not separate stages here. The people who write the strategy also buy the media and mark their own homework, which is the only arrangement that keeps a plan honest.
Principles03 / 06
What the work rests on
The three rules that survive every deadline.
01
Discipline over novelty
A system you stay with beats a new format every month. Consistency compounds, and compounding is the whole job.
02
Plain over clever
The simplest idea that survives contact with a buyer wins. We strip a plan until only the load-bearing parts are left.
03
Proof over theatre
Good-looking work is the floor, not the result. We grade ourselves on what moved: pipeline, revenue, retention.
Impact04 / 06
Small studio,
long ledger
(02)
Clients who renew, and who keep the same two people on the account.
96%
Retention
(03)
Eleven of us, plus a handful of trusted makers, spread over three time zones.
11
People
(04)
Sectors on the books, from software platforms to galleries and skincare.
6
Sectors
Figures on this page are illustrative for a demonstration site.
The bench05 / 06
Who does the work
Nobody junior is ever handed the account.
Ines Corvalho
Founder and strategy
Writes the route, then holds the work to it when the quarter gets noisy.
Otto Brandt
Head of media
Buys with a cold eye and a written thesis for every line of the plan.
Mira Halvorsen
Design and build
Makes the pages and the creative feel like one hand made them.
Casey Odum
Analytics lead
Builds the measurement first so nobody has to argue about the numbers later.
Get in touchContact — 2026
Let’s make something worth repeating
A free growth read
Send us the account and we will send back the three moves we would make first.
Talk to a strategist
You deal with the two people who will run the work, first call to final read.