Identity
Naming, marks, type systems and the rules that keep them steady while you grow.
CaNdor®
Independent studio in Chicago.
( 09:41 CHI )
Candor® is a studio for brands that would rather be clear than clever.
FernwoodMarlowOstaraKettle
Selected
work.
( _©26 )
Services.
Start a projectWebsites
Design and front end build, from a single launch page to a full editorial site.
Packaging
Structure, artwork and print ready files, checked on press with your printer.
Motion
Titles, loops and short films that give a still identity somewhere to move.
Candor® is a studio built on one habit: say the true thing while it is still cheap to fix.
62
Identities shipped since the studio opened in 2016.
9
People in the studio, all senior, all hands on the work.
31
Countries our clients have launched into so far.
96%
Of this year's work came from returning clients.
( VOICES )
Clients stay for one reason: nobody has to guess.
They said no to half of our ideas, and the half that lived through it carried the launch. That is worth paying for.
Dana WhitfieldFounder, Ostara
We arrived with a logo problem and left with a whole system our own team can run without calling anyone.
Miguel ArroyoHead of Brand, Kettle
Every date held. Every awkward question got a straight answer the same working day, which is rarer than it should be.
Priya RamanMarketing Director, Aloft
FAQ.
An identity runs from 18,000 to 60,000 dollars here, and a site from 22,000 upward, both depending on how many surfaces you need on day one. We quote a fixed price against a written scope, and we say plainly which parts of that scope we think you can drop.
Week three. The first two weeks are interviews, an audit and a written brief you sign off, because concepts built on a vague brief only look decisive.
Often. We can run the whole thing, or set the system and hand it to your designers with the rules, the files and two weeks of support while they take it over.
You do, outright, including working files, fonts licensed in your name and a written handover document. There is no retainer you have to keep paying to use your own brand.
Yes. We build in house, hand coded or on the platform your team already knows, and we stay on for the first month after launch.
A small number, usually two days a month, for brands that keep shipping. It is a rolling arrangement and either side can end it with a month's notice.
One decision maker who can say yes, access to your sales and support people for an hour each, and whatever honest material you have, including the things that are not working.
Most of our work is remote and about half of it sits outside the country. We travel for the kickoff week and for press checks, and the rest runs on a shared board and a weekly call.
