Web / Art Direction
Meridian Films
A documentary studio needed a portfolio that moved like their footage. We art-directed a site that plays before it explains, with every case opening on motion instead of a paragraph.
Open the caseHalden Skincare
Overview
A young skincare brand with a serious formula asked us to give it an identity of equal seriousness, and a place online where the story could be told properly.
The brief was durability: a look that would still feel right in five years and a store that would keep working as the range grew. Strategy set the direction, design gave it a face and development made it real.
/01Challenge
Halden had loyal stockists and repeat buyers in store, yet no identity that held together and no place online to tell the story or sell the range.
Our job was to turn those values into a visual language a small team could keep consistent, and a store that was a pleasure to browse and simple to run.
/02
Approach
We began with positioning workshops, then moved into an identity system built around a soft wordmark, a warm neutral palette and unhurried product photography.
The store was designed around ritual rather than inventory: ingredients first, routines second, checkout only when the customer is ready.
/03Results
The new identity gave the brand a recognisable presence, the store turned browsing into buying, and the system left room to grow into new channels.
- Online order volume+62%
- Returning customers+40%
Results are illustrative for this fictional demo.
/04
What this project taught us again: when purpose leads, the design that follows tends to be quieter, clearer and far harder to argue with. The brand now supports the way Halden wants to grow.
Visit the site- DirectionMara Ellison
- DesignInes Kowalczyk
- BuildJonah Reyes
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Short letters about identity work, screens we are drawing and whatever sits half-finished on the wall. Infrequent, and only when it earns the send.
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We settle a company’s argument for itself, give it a face, then build the rooms where customers turn up. Quieter work, sharper results.
Fictional demo site
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Verso Creative Studio is a fictional business created to demonstrate this website design. Photography is illustrative and the phone numbers, email, and address are not real. Built by Ziwi.
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