Positioning / E-commerce
Halden Skincare
Halden arrived with a beautiful formula and no way to talk about it. We rebuilt the message first, then the storefront around it, so the product finally sounded as considered as it felt.
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Web / Art Direction
Meridian Films
A documentary studio needed a portfolio that moved like their footage. We art-directed a site that plays before it explains, with every case opening on motion instead of a paragraph.
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Identity / Packaging
Wildroot Botanics
Wildroot wanted a shop that felt like a walk through a greenhouse, not a grid of thumbnails. Identity, packaging and an unhurried store, all grown from one leaf mark.
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Digital / Lookbook
North Signal Apparel
A streetwear label with loud clothes and a quiet website. We led the digital creative direction: sharp editorial layouts, full-bleed lookbooks and a drop calendar that sells out.
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Identity / Product UX
Bluefold Analytics
An early-stage data company needed to look like the serious option without looking cold. A liquid mark, a calm interface system and a brand voice that explains before it impresses.
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Digital / Launch
Pocket Arcade Co.
Independent hardware makers with a retro handheld and a growing waitlist. We designed the pre-order experience, the product configurator and the launch film that carried it.
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Identity / Print
Gilt and Grain
A framing atelier launching a made-to-order service asked for a campaign that felt collectible. Warm identity refresh, a print series and a paid social run built around the frame itself.
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Identity / Booking
Commons Workspace
A coworking operator that sells community more than desks. We gave them an identity with a neighborly tone and a booking site that shows the people before the floor plan.
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“Every brand already has a point of view. Our work is to find it, sharpen it, and make it consistent from the logo to the last footnote.”
- Ines Kowalczyk, Head of Design
We are Verso, an independent creative studio in Portland. We help brands decide who they are, say it well, and keep it consistent everywhere a customer meets them.
We sit beside our clients through the whole build, so the brands last and the experiences get remembered.
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We settle a company’s argument for itself, give it a face, then build the rooms where customers turn up. Quieter work, sharper results.
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