The Journal

14Sep

Reading a Desert Floor Plan

Orientation, overhangs and window placement matter more here than square footage. A short guide to spotting a comfortable plan on paper.

Nora EllisonBuying

02Sep

Floor plan, keys and coffee on an oak tablePhoto from a recent listing launchPhoto from a recent listing launch

What a First Weekend Tells Sellers

Showings, feedback and saved listings in the first few days are the clearest signal a price is right. Here is how we read them.

Dana WhitfieldSelling

28Jul

Modern white home with a lap pool and olive trees

Summer Cooling Costs, Explained

What drives a summer power bill in the valley, and the upgrades that bring it down the most.

Owen BaptisteHomeownership

15Jul

Sunrise over desert mountains and a neighborhood of tile roofs

Valley Market Letter: Autumn

Inventory, days on market and price reductions across the valley, read aloud and summarized.

Owen BaptisteMarket notes

Readers who became clients

From the inbox

  • “We toured nine homes in two days and every one had a printed sheet with sun hours, utility estimates and what the neighbors had paid. It made the choice feel obvious rather than rushed.”

    Priya K.
    (Buyer, McCormick Ranch)

Between posts

Homes worth a look

Illustrative demo listings. Not an offer.

The writers

Who writes the journal

  • Portrait of Nora Ellison

    Senior agent

    Nora Ellison

    Twelve years selling hillside homes north of the 101, and a stickler for good data.

  • Portrait of Dana Whitfield

    Listing agent

    Dana Whitfield

    Turns a cluttered listing into a clear story buyers can walk through.

  • Portrait of Owen Baptiste

    Investments

    Owen Baptiste

    Runs the rent, tax and cap-rate math before a client ever tours.

Topics we cover

What you will find here

  • Buying guides

    Plans, inspections and offers explained.

  • Selling notes

    Pricing, preparation and launch week.

  • Market letters

    Quarterly figures in plain language.

  • Desert living

    Heat, water, cooling and outdoor rooms.

About the journal

Reader questions

  • Two or three posts a month, plus a quarterly market letter on prices, inventory and days on market across the valley.

  • Yes. Many posts start as a client question. Send yours through the contact form and we may answer it here.

  • Yes. Add your address in the footer. It arrives four times a year and you can unsubscribe anytime.

  • No. Posts are general information from working agents. For a specific home or decision, talk with an agent and, where it applies, a lender, attorney or tax adviser.

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