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Restored mid-century ranch with a breeze-block screen

Services

Selling Your Home

Pricing grounded in real sales, preparation that pays for itself, and a launch built to draw the right buyers.

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Sell with a plan, not a guess.

Pricing grounded in real sales, preparation that pays for itself, and a launch built to draw the right buyers.

The first two weeks on the market decide most sales. We spend the time before listing getting three things right: a price range supported by recent closed sales, a short list of fixes and staging moves that return more than they cost, and a launch schedule that lines up photos, floor plans, video and the first open house.

Claire reviews every pricing recommendation personally, and you get the full comparable sales sheet, not a single number. Once offers arrive we lay them side by side, net of credits, contingencies and closing dates, so you can choose the strongest one rather than the loudest one.

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Dining room with a walnut table and globe pendants beside tall windows

The first two weeks

Why the launch matters more than the listing date

Most of the attention a home will ever get arrives in its first ten to fourteen days on the market. Buyers who have been watching the area see it at once, agents book their best clients in, and saved-search alerts go out. A home that launches with the right price, clean photos and a measured floor plan uses that window. A home that launches unready spends the next month explaining itself.

So we work backward from launch day. Two to three weeks before, we walk the house with you and agree on a short list of repairs and staging moves that are likely to return more than they cost. A week before, we photograph, measure and film everything in one visit. In launch week we set the final price from the newest closed sales, open to agents first and hold the first public open house on the weekend.

Once showings start you get a short written update every few days: how many showings, what buyers said and how the home compares with the competition that week. When offers arrive we lay them out side by side, net of credits, contingencies and closing dates, so you can choose on facts.

After closing we send you a short summary: the final price against our original range, the days on market, what buyers said and what we would do differently next time. Sellers rarely ask for it. Most keep it, and several have used it years later when they sold again.

Pricing you can defend.

We build a range from closed sales within a half mile, adjusted for lot, pool, updates and orientation. You see every comparable and every adjustment before you sign a listing agreement.

See listings
Interior detail from a recent Ashworth listing

  • 18

    Years local

  • 640

    Homes closed

  • 42

    Areas served

  • 6

    Agents

  • 3,100

    Avg. sq ft

  • 9

    Golf clubs

Before the sign goes up

Preparing the home

  • Walkthrough

    An agent walks the house with you and notes what buyers will notice.

  • Repair list

    Only the fixes that are likely to return more than they cost.

  • Staging

    Light staging with our own furniture library for key rooms.

  • Media day

    Photos, measured floor plan and a walkthrough video in one visit.

  • Price review

    Final range set the week of launch using the newest sales.

  • Launch week

    Agent preview, first weekend open house and private showings.

  • Offer review

    Every offer compared net of credits and timelines.

  • Closing

    We track inspection, appraisal and title until keys change hands.

Selling in Scottsdale

What buyers here look for first

  • 01

    Shade and outdoor rooms

    Covered patios, mature trees and a pool that gets some afternoon shade photograph well and show well. We stage and light the outdoor spaces as carefully as the living room.

  • 02

    Cooling and roof records

    Buyers ask about the age of the cooling system and the roof underlayment early. Gathering receipts and service records before launch answers those questions in the listing instead of during the inspection.

  • 03

    Honest square footage

    We measure every room ourselves and publish a floor plan. Accurate numbers build trust with buyers and appraisers, and they keep the conversation about the home rather than the listing.

In detail

A longer story

  • “Claire priced our house in a range we did not want to hear, then showed us exactly why. It went under contract the first weekend and appraised without a hitch.”

    Walter H.
    (Seller, Old Town)

Your team

The people behind your listing

  • Portrait of Dana Whitfield

    Listing agent

    Dana Whitfield

    Turns a cluttered listing into a clear story buyers can walk through.

  • Portrait of Nora Ellison

    Senior agent

    Nora Ellison

    Twelve years selling hillside homes north of the 101, and a stickler for good data.

  • Portrait of Marcus Reyes

    Buyer agent

    Marcus Reyes

    Reads inspection reports for sport and negotiates repairs with calm patience.

Interior from a recent Ashworth sale

A recent sale

Priced in a range they did not want to hear

The owners of a 1970s ranch near Old Town expected a number well above what recent sales supported. We showed them every comparable and every adjustment, then suggested a range and a three-week plan: fresh exterior trim paint, landscape cleanup, two rooms staged from our furniture library and a launch on a Thursday.

The home had fourteen showings in its first weekend and two offers by Monday. They accepted the stronger of the two, which was not the highest price but had a larger deposit, a shorter inspection period and no appraisal gap. It closed on schedule four weeks later at the top of our range.

What they remembered most was not the price but the calm. They knew the showing count every evening, saw every offer net of credits, and never had to guess what the next step was.

Illustrative example written for this demo site.

Costs and timing

What selling with us involves

What it costs

Our listing fee is set in writing before anything happens and is paid from the sale proceeds at closing. It covers photography, the measured floor plan, video, staging consultation and launch marketing. Repairs and any staging rental beyond our own furniture library are quoted separately, and you approve each one before it is booked.

How long it takes

Preparation usually takes two to four weeks, depending on the repair list. Well-priced homes in most price bands go under contract within the first few weekends, and escrow then runs about thirty to forty-five days. We give you a dated launch plan at the first walkthrough so you can arrange the move around it.

Questions

Selling questions

  • Our listing fee is set in writing before anything happens, and it covers photography, floor plans, video, staging consultation and marketing. Fees are negotiable and are paid from the sale proceeds at closing.

  • We start from closed sales nearby in the last six months, adjust for size, lot, pool, condition and orientation, and present a range. You choose the final number with the full sheet in front of you.

  • Rarely. Paint, lighting, landscaping touch-ups and repairs that would show up on an inspection usually return the most. We will tell you plainly when a bigger project is not worth it.

  • Yes, most sellers do. We schedule showings in blocks, give at least two hours notice, and leave a short checklist for quick resets.

  • We send the appraiser our comparable sales sheet in advance, which helps. If it still comes in short, we lay out the options: a reconsideration request, a price adjustment, or the buyer covering the gap.

  • It depends on your finances and the market. We lay out the options, including sale contingencies, bridge financing and rent-back agreements, and help you choose the one that fits.

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